LIV Golf 'on the cusp' of $250M rescue package after risk of extinction
LIV Golf 'on the cusp' of $250M rescue package after risk of extinction
Rory RobinsonWed, July 29, 2026 at 11:56 PM UTC
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LIV Golf plans on securing a $250 million investment to keep the league alive -Credit:Getty
LIV Golf built its brand on disruption and used Saudi Arabia's funding to make it happen by signing top golf stars and changing the sport's format by launching teams. Ninety days after the PIF backed out financially and the league faced real risk of extinction, LIV is reportedly close to landing over $250 million from major investment firms to stay afloat.
Back in April, Saudi Arabia's Public Investment Fund said it would stop all financial support after 2026. The PIF has already invested between $5 billion and $6 billion in LIV Golf since 2022 but has since moved away from feature funding sports.
The names of the new investors have not been made public. Reports describe them only as several blue-chip investment firms, adding intrigue while keeping their identities under wraps.
Meanwhile, several of the PGA Tour's top stars have dropped out of the Rocket Classic less than four days before being scheduled to tee off.
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LIV CEO Scott O'Neil has insisted the league will continue and has contacted private equity firms, family offices, and wealthy individuals to keep it running. Investment bank Ducera Partners and restructuring firm AlixPartners are working with LIV to finalize a new capital structure as time runs out.
According to the New York Post, the league is on the cust of pulling in new investors to remain alive "into 2027 and beyond" with more high-level meetings planned at the upcoming LIV Golf event at Trump Bedminster in New Jersey.
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Sources tell the Post there have been “multiple written commitments from blue-chip investment firms that would serve as anchor investors to support the league’’.
The commitments aim to stabilize a league that has relied on short-term loans instead of solid equity. The change is significant because LIV's original model depended on Saudi funding so large that normal sports economics did not apply.
O'Neil never showed doubt concerning LIV's demise -Credit:Getty
Golf already draws plenty of private and public investment. Strategic Sports Group invested $1.5 billion in PGA Tour Enterprises, and other firms have spent heavily on Topgolf, Troon, Invited, L.A.B. Golf, and more.
LIV began seeking outside capital after canceling its $40 million season-ending Team Championship, scheduled for late August in Michigan.
The league is still under financial pressure and faces a $1.1 million breach-of-contract lawsuit from its tech partner, Mobii Systems Group, over the league's business model. There have also been reports that contractor payments were briefly put on hold.
Golf insiders say LIV wants to lock in the new funding by September or October 2026. That deadline lands right after the PGA TOUR Championship at East Lake Golf Club in late August.
LIV lost its financial backing from Saudi Arabia in April -Credit:Getty
Top LIV stars are watching the league's next moves, and Crushers GC captain Bryson DeChambeau and others have already started looking at alternatives, including focusing on YouTube.
Cleeks Golf Club captain Martin Kaymer has said he wants to return to the DP World Tour after joining LIV in 2022. Getting back to the PGA Tour won't be easy for LIV's top players as most skipped the PGA's pathway program except for Brooks Koepka.
Analysts think more players will try the DP World Tour or take tougher paths back to the PGA Tour. Fans are still divided on whether ex-LIV golfers should get another shot after leaving as soon as they could.
Source: “AOL Money”
